ELN-PDRC Background

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PDRC FKM UI as a center of positive deviance approach, tried to give information and dissemination information about positive deviance by PDRC’s website and bulletin. Besides being center of information, PDRC also organizes and conducts training of positive deviance, workshop, seminars, field visit and research in health related areas positive deviance approach another areas including: community nutrition, capacity building need assessment etc.

Field Visit     PD Evaluation

PD Network Meeting     Workshop / Seminars



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The organization consists of the following members :


Prof. dr. Endang L. Achadi MPH, Dr. PH



PIC of Training

Ir. Siti Arifah Pujonarti, MPH



Vice Coordinator

Dr. dra. Evi Martha, M.Kes




Ir. Asih Setiarini, M. Sc



Program Assistant

Latifah, S.Gz

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The Vision

The vision of this institution is "Become A Center of Excellence of Positive Deviance Approach in The Region”

The Missions

In achieving the stated vision, Positive Deviance Resource Centre (PDRC) Faculty of Public Health Universitas Indonesia, offers the following services:

  1. Education and Training Program
  2. Research, Seminar, and Workshop
  3. Community services
  4. Information of Dissemination

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Positive Deviance is one of the approaches to combating nutrition is through The Hearth Nutritional Model using the Positive Deviance (PD) Approach which began in the 1960’s (in Haiti) and recently has received more global attention as an effective approach.

In 1980s, Professor Marian Zeitlin used concept of PD for focusing on why some children in poor communities were better nourished than other. She is identifying what’s going right in a community in order to amplify it, as opposed to focusing on what’s going wrong in community and fix it.

Jerry Sternin (1938-2008) and his wife Monique Sternin, beginning used PD with the childhood malnutrition project in Vietnam in 1990s.  Over the past two decades, the Sternin continued to refine and develop the PD approach with various agencies, organizations, and individuals to address problem as childhood malnutrition and anemia, the trafficking of girls, HIV/AIDS among commercial sex worker, the tradition of female genital cutting and the spread of hospital –acquired infections.

Positive Deviance (PD) approach was introduced in Indonesia since 2002. It’s has been adopted by several national and international NGOs in about 31 Districts in Indonesia. The approach was mainly used in to solve nutritional problems in the area. Currently PD approach is not only applied in nutrition but also in other fields as well, such as maternal and newborn health, breastfeeding, communicable diseases, etc.

To strengthen their program using the approach, and to share lessons that can be learned by each implementer, a PD network has been established.  The network members consist of Ministry of health, district health offices, national and international NGOs, and other interest parties or individual.

It is considered important to have a center that will provide some coordinating role as well as the center for resources in Positive Deviance. On November 2006, Positive Deviance Resource Centre was established at Public Health University of Indonesia, supported by Public Health UI and Save the Children with funding from USAID until September 2008.

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PDRC FKM UI has affiliated with governments, NGOs, companies and university, such as:

  • Ministry of Health RI
  • District Health Office (Garut, Cianjur, Sukabumi, Depok, Bogor, Bekasi, Mandailing Natal etc.)
  • Province Health Office (Jawa Barat, DKI)
  • Positive Deviance Initiative
  • Save The Children
  • World Vision
  • PLAN Indonesia
  • CARE Indonesia
  • Mercy Corp
  • Catholic Relief Services
  • Islamic Relief
  • PT. Berau Coal Tbk.
  • PT. Indofood Tbk. (IndoAgri)
  • Studio Driya Media
  • Poltekes Gizi Jayapura